Jackson State quarterback Shedeur Sanders, the talented son of Hall of Famer and coach Deion Sanders, made headlines yet again by signing a groundbreaking NIL deal with Brady’s clothing brand on Thursday.
This partnership marks the first collaboration for the Brady Brand since its launch earlier this year.
Shedeur‘s star power in the world of college football has already garnered him several impressive deals with renowned brands, including Beats by Dre and Gatorade, among others.
Notably, even Brady himself was thrilled to have Shedeur on board with his brand, recognizing the young quarterback’s immense potential and marketability.
Before joining Jackson State, Shedeur initially committed to Florida Atlantic but eventually followed in his father’s footsteps to play for Jackson State, a decision that has proven to be a game-changer for both the team and his personal success.
Leading the program to an astounding 5-0 start this season, Shedeur has been nothing short of exceptional on the field, boasting an impressive completion rate of over 73% with 1,713 passing yards, 17 touchdowns, and a mere two interceptions.
Last season, during his freshman year, the rising star accumulated a staggering 3,200 passing yards and 30 touchdowns, showcasing his exceptional talent and potential for a bright future in the sport.
The partnership between Shedeur Sanders and the Brady Brand is undoubtedly significant in the NIL era, where college athletes can finally capitalize on their talents and personal brands.
As the young quarterback continues to impress on and off the field, the possibilities for his future seem boundless.
Shedeur Sanders NIL Deal And Net Worth: Copped A New Maybach
As of 2025, Shedeur Sanders has a net worth of $3 million.
Shedeur Sanders, the rising star quarterback at Jackson State, recently treated himself to a luxurious new Mercedes Maybach, and his proud father and coach, Deion Sanders, couldn’t help but groove to the excitement and success his son is experiencing 🔥.
Reflecting on his own college days, Coach Prime couldn’t help but marvel at how the landscape of college sports has evolved, especially with the introduction of NIL deals, which now allow college athletes like Shedeur to enjoy the fruits of their labor during their collegiate careers.
Some of y’all wonder why we ride for @Young_Cam20 & @ShedeurSanders so hard!! CP #DeionSanders & Coach Hart knew they were DAWGs back in HS & it’s still 🎰s UP and “nobody … is 2 touch Shedeur today bruh” in 2023 💪🏽 #CoachPrime #PlayforPrime #SkoBuffs #GoBuffs #CU #WeComing 🦬 pic.twitter.com/JL6KPY0iBc
— JK (@tharealjk) July 12, 2023
“It wasn’t like this when I was in college,” Coach Prime remarked with a mix of nostalgia and admiration.
The new era of NIL opportunities has opened up incredible possibilities for student-athletes, empowering them to secure deals with prominent brands.
As Shedeur continues to shine on the football field, leading Jackson State to victory after victory, his well-deserved success and newfound partnership with the Brady Brand only reinforce the tremendous impact of NIL deals in modern college sports.
